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Sainsbury's has a lot going for it, but where's the soul?

28 Feb 2013 | by Danny Rogers

brand, Sainsbury s is doing pretty well. It has taken market share away from Tesco, it has shown modest ...

Turning around a PR crisis

15 Feb 2013

undermine it. Most recently, Tesco has had to issue apologies about the presence of horsemeat in its burgers ...

Brands... for Valentine's Day

14 Feb 2013 | by Ben Hall

Ikea, BT and Tesco are among the brands hoping to get lucky this Valentine's Day in our round-up of..., including Tesco and John Lewis, have also taken the opportunity to promote flowers and gifts to last-minute ...

Advertising will fail unless it is underpinned by trust

14 Feb 2013 | by Danny Rogers

are about trust. So when Tesco or Findus sells us horsemeat dressed up as beef, or Barclays fixes ...

Coleridge brings ABC's credibility into question

14 Feb 2013 | by Arif Durrani

Asda, Tesco, Virgin Media and the like, and annual copy sales fell 13 per cent in the last audit alone ...

A view from the bottom

31 Jan 2013 | by Richard Williams

then. OK, it s not all wine and Lucky Voice. My first job in advertising was working on Tesco trade ...

Avios appoints MBA to DM and digital account

18 Jan 2013 | by Ian Darby

baskets", highlights that purchases through Tesco Clubcard can be used to buy air miles, which can be used ...

Tesco print ads apologise for horsemeat in burgers

17 Jan 2013 | by Teresa Fitzherbert

Tesco has taken out a full page ad in UK national newspapers to apologise for selling beefburgers

Jonathan Fowles moves to Initiative

17 Jan 2013 | by Arif Durrani

the network, whose clients include Tesco, continues its aggressive hunt for new business. Bresseel ...

The Year Ahead For...Outdoor

10 Jan 2013

opportunities all meet. Tesco s OOH sites in the departure lounge of Gatwick North Terminal, which ran in ...

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