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Private Hear: April 2013

11 Apr 2013

Featuring work from ADT, Tesco, Virgin Trains, Road Safety Scotland, National Citizen Service and...least visual radio s answer to a product-recall print ad for Tesco. Straightforward enough, it ...

Turning around a PR crisis

15 Feb 2013

undermine it. Most recently, Tesco has had to issue apologies about the presence of horsemeat in its burgers ...

What Next in Engagement

14 Oct 2010 | by Suzanne Bidlake

likened it to brands' situation in relation to Tesco Clubcard. Rather than argue about whose data it ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

FMCG companies such Procter Gamble are creating online stores: "It's about the data. Tesco has an own ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

Jamie Oliver show to your weekly Tesco shopping basket. TV will be social. Programmes will be shared ...

 

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