to remove filtersAusterity is biting beyond those living on £53 a week
11 Apr 2013 | by Jeremy Lee
of Tesco and Harvester. Their ultimate goal, of course, was to impress these modern-day dream-makers ...
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Arif Durrani: Facebook's UK advisory board creates a stir
02 May 2013 | by Arif Durrani
ZenithOptimedia, as well as Coca-Cola, EE, PepsiCo, Tesco and Unilever. The lack of creative input is no accident ...
Dulux: A paint ad that's a bit like a beer ad
28 Mar 2013 | by Mark Hancock, Director of strategy, Lida
) Tesco Wieden Kennedy/ Initiative 33 Adwatch research was conducted from ...
Sector Insight (interactive): sweet and savoury spreads/dips
28 Mar 2013
Tesco at the end of 2010 and early in 2011. Source: Mintel ...
Citroen DS3: The French car brand is sending mixed messages with this Apple-esque execution
21 Mar 2013 | by Ben Kay, Chief executive, RKCR/Y&R
Blue Hive + Ogilvy Mather/Mindshare 25 19= (-) Tesco TAG/Initiative 24 ...
Arif Durrani: Mediabrands restructure goes beyond retaining Tesco
14 Mar 2013 | by Arif Durrani
chief executive of Initiative and whether Tesco might be preparing to review its 20-plus-year...relationship with the UK s largest retailer. Last year, Tesco s media billings were in excess of 80 million ...
Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn
07 Mar 2013 | by Nigel Roberts, creative director, Leagas Delaney
(-) Renault Clio Publicis/OMD UK 26 14= (-) Tesco Wieden Kennedy ...
When trouble brews, marketers ignore social-media at their peril
06 Mar 2013 | by Gordon MacMillan
Tesco is a case in point. It was the first major retailer to have its products linked to the ...
Why long copy makes up for Tesco's Twitter silence
06 Mar 2013 | by Claire Beale
are rare beasts. I wonder how long Tesco's creatives at Wieden Kennedy have had to work on the ...
Sainsbury's has a lot going for it, but where's the soul?
28 Feb 2013 | by Danny Rogers
brand, Sainsbury s is doing pretty well. It has taken market share away from Tesco, it has shown modest ...
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