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Brand Republic's top stories of 2009

23 Dec 2009 | by Staff

bazaar , selling two million items for one pence each. Tesco's less sentimental take on promotion saw ...

Tesco kicks off sales

23 Dec 2009 | by Joe Thomas

LONDON - Tesco has kicked off its online sales, as the retailer looks to capitalise on a busy...2.8%. Earlier this month, Tesco said that customers had responded well to double Clubcard points ...

Sir Frank Lowe to step down from The Red Brick Road

22 Dec 2009 | by Ian Darby

Lowe, who having founded Lowe subsequently launched the new agency in March 2006 with Tesco as its ...

Tesco predicts comedy to outsell film DVDs for the first time

22 Dec 2009 | by Joe Thomas

LONDON- Tesco claims sales of comedy and TV DVDs will outsell its film chart for the first time...Tesco said that Michael McIntyre looks set to see off competition from blockbusters including the ...

Tesco launches 'Limitless Bra' that can be assembled in 'never-ending' combinations

16 Dec 2009 | by Nicola Clark

LONDON - Tesco is launching a Limitless Bra which can be worn a 'never-ending number of ways' under...the UK'. The bra was created by Michelle Mone. Jan Marchant, buying director at Tesco Clothing, says ...

Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

15 Dec 2009 | by Bill Britt

. Sutherland also argues that the creation of brands such as Tesco, Ikea, easyJet and McDonald's have helped ...

Top five green initiatives in marketing in 2009

15 Dec 2009 | by Nicola Clark

LONDON - Tesco and Starbucks are among the brands to launch major green initiatives in 2009....;} 1 Tesco launches 'buy one, get one free later' While some commentators dismissed Tesco's 'buy one ...

Boots tops Christmas TV ad poll

15 Dec 2009 | by Tristan O'Carroll

Tesco's "Finest Christmas" and Morrisons' "Fresh Christmas" featuring Richard Hammond, which are ranked ...

Boots' festive ad rated most motivational

15 Dec 2009 | by Alex Brownsell

; mso-fareast-language:#0400; mso-bidi-language:#0400;} In second place is Tesco's Finest Christmas ...

Marketing's Adwatch of the Year 2009

15 Dec 2009 | by Staff

price-promotion spots. Tesco is the third-most-recalled advertiser for the second year running, following a 12 ...

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