to remove filtersStudy finds streamed web ads as effective as television
15 Nov 2004 | by Staff,
NEW YORK - Video advertising on the internet has the same impact as television advertising, a new
Search results for "Television"
Half of UK homes possess digital television
27 Feb 2004 | by Jeremy Lee
The number of UK homes with digital television has broken through the half-way point, according to
Fruittella returns to television with £2m marketing blitz
06 Apr 2004 | by Staff,
LONDON - The Fruittella confectionery brand is to return to television advertising for the first...at supporting the launch of its new Juice Wave range. The creative for the television advertising ...
Mobile soap opera to expand reach with television drive
19 Oct 2004 | by Joe Lepper,
The game's creator, television and music video director Charlie Salem, has also devised and ...
Levi's includes BBH television ads in relaunched site
17 Feb 2004 | by Jennifer Whitehead,
. All of the television ads are also available for viewing on the site. Helen Venge, digital marketing ...
PlayStation aims at adults with online television channel
02 Dec 2004 | by Staff,
LONDON - Sony PlayStation is targeting adults with an online TV channel to promote its PS2 console.
Zip TV hires Alchemetrics for consumer database
27 May 2004 | by Jules Grant,
LONDON - Independent interactive television company Zip Television is building its first consumer...of campaigns, penetration into markets and impact on purchasing behaviour for all Zip Television ...
Gates warns advertisers about changing TV audiences
29 Mar 2004 | by Staff,
NEW YORK - Advertisers should not take television audiences for granted and should start preparing
Flextech hires ITV's Humphrey for interactive division
19 Mar 2004 | by Staff,
LONDON - Flextech Television has appointed Edward Humphrey to join its interactive programming unit...He joins Flextech Television, the content arm of Telewest Broadband, from ITV where he was ...
I-level to introduce TV-style ratings for online media
09 Jun 2004 | by Jennifer Whitehead,
LONDON - Online media specialist i-level is attempting to introduce a television ratings-style...Called Online Rating Points, the system uses the same methodology as for television, by measuring ...
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