Poor advertising attacked at Bath television conference
01 May 2003 | by Jeremy Lee,
LONDON - Creative agencies must share some of the blame for declining TV audience figures, the TV industry heard today at its annual conference in Bath.
Skoda has launched a 3m television brand campaign to shift its advertising focus from its cars to
LONDON - Creative agencies must share some of the blame for declining TV audience figures, the TV industry heard today at its annual conference in Bath.
Is bad programming entirely responsible for declining television audiences? Couldn't the ads be...to watch it. In a sense, it's as it always was," he says. Some in the television industry will ...
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Partners BDDH is to unveil its first television work for the British Heart Foundation since winning...a scar left on her body after major heart surgery. The spot will run on national television, with ...
for television and radio.
Morning television network GMTV has been drafted in to support this year’s Volunteers’ Week, as...week of programming will include breakfast television presenters involved in volunteering, with Eamonn ...
LONDON - Partners BBDH is to unveil its first television work, backed by a direct marketing...television with media planning and buying through Manning Gottlieb OMD. The activity will be supported by a ...
new television channel is being trialled which will only show TV commercials..... However, Lowe argues that great advertising is loved as much as great television, and that by creating ...