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The new power of television

17 Dec 2012 | by Sarah Ivey

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning...Television: How Social is Revitalizing the Future of TV". Led by the US and China, this new trend is seeing ...

Harnessing the power of household buzz

14 Dec 2012 | by Paul Oronoz

, commercial television arrived. The advent of the internet opened new frontiers for advertisers, creating ...

Olympic Games' impact on big brand sales

09 Nov 2012 | by Tim Eales

with the global event. Take for example the television advertising campaign, Bedroom Olympics, from ...

The breakfast club

11 Oct 2012 | by Sarah Jenkins

stations are no longer just competing with each other or television in the morning but now face an assault ...

CPG brands need to fully embrace the potential of digital women

17 Jul 2012 | by Babita Earle

though the majority of their CPG purchases are made offline. Television is still the biggest ...

The world of smart TV is upon us - it just needs a little fine tuning

10 Jul 2012 | by Steve Evans

take the launch of the long rumoured new television set from Apple to make 'The year of connected TV' a ...

The winner takes it all: charting the winners and losers in a digital world

03 Jul 2012 | by Scott Galloway

activities like chatting with friends, watching television and shopping, all connecting you to the global ...

Social TV: Everybody's talking about it

18 Jun 2012 | by Mat Riches

People have been talking about TV in this country since the first broadcast via Baird Television ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

second highest of the media encounters, behind television. Across the categories, fashion encounters were ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

The growing role of smartphones and tablets, the advent of 3D television and connected TVs, the ...

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