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Media: Double Standards - Why product placement may not save British TV

26 Feb 2010

One television insider argues that product placement could be very exciting, while the other...tightly than it regulates television spot advertising and sponsorship for those same categories. We would ...

Media: Things we like

26 Feb 2010

a television industry that is finding its feet in a new era. The Observer's redesign The first ...

Media Forum: Is TV recovery sustainable?

26 Feb 2010 | by Alasdair Reid

Sweet sherries all round. The good times may be returning to the television market. According to ...

Media: All about ... Digital radio switchover

26 Feb 2010

earlier in the process here. When I joined Digital UK in 2005, penetration of digital television was in ...

Media Forum: Is SeeSaw strategy sound?

19 Feb 2010

that will break the traditional television advertising model." Graeme Hutcheson, the associate ...

Close-Up: Were creatives bowled over by Super Bowl ads?

12 Feb 2010

Last weekend was an absolute feast for sports fans of all kinds and nationalities. Television ...

Media: Things we like

12 Feb 2010

at 338 pages. Strong commercial television The crap weather and constant stream of reality shows ...

Media Forum: Should advertisers like HD?

05 Feb 2010 | by Alasdair Reid

man and woman in street have been getting on with it. They've been buying big flatscreen television ...

Close-Up: What will Apple's evolution mean for advertising?

05 Feb 2010

or Sky. It's not going to save magazines. Or newspapers. Or television. It's not all that the hype ...

 

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