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OPINION: The Big Question - In a world of soccer superstars, how do you make a rugby Beckham? Hill and Knowlton last week started work for the Rugby Football Union on a brief to broaden the appeal of the 15-a-side oval ball game among 15 to 24-year-olds

to a new audience through popular television is important. General awareness also needs to ...

New Millennium boost for regional agencies

of media from regional papers and television to parish newsletters. They will work closely with the ...

Focus - Niche Marketing: Why pink is the ’in’ colour - Mainstream agencies have cottoned on to the fact that the gay and lesbian market has money to spare, is media-aware and socially influential, and are focusing their efforts accordingly

television PR. For sponsor Virgin Atlantic, Mardi Gras 2000 coincided with the launch of a second ...

Virgin Cola hires Cake for launch of energy drinks

allocated for the launch, which includes television, radio and poster advertising, plus nationwide ...

PUBLIC SECTOR: Red lands Leeds Strongbow deal

through the Johnny Vaughan television advertising campaign. Red s job is to make the Strongbow ...

Border Lines: Warsaw - Feedback to boost Discovery brand

. Feedback hopes to strengthen the Discovery brand on Polish television, where the company operates five..., Virginia Lee. Feedback hopes to strengthen the Discovery brand on Polish television, where the company ...

MEDIA: MEDIA BRIEFS - Norwich broadcaster gets ITC licence

The Independent Television Commission has awarded video production company Abacus Television a...The Independent Television Commission has awarded video production company Abacus Television a ...

 

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