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THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?

even worse than the decision was the condescending way he explained it on television. That ...

STOP PRESS: Roberts Laurence tunes into C4

Channel 4 has appointed television PR specialists Roberts Laurence to handle trade media relations...Channel 4 has appointed television PR specialists Roberts Laurence to handle trade media ...

DINING OUT ON BRITISH FOOD - Forget stodgy school dinners and fish and chips. Patrick Davis, chief executive of Food from Britain, talks to John-Pierre Joyce about how British food is taking menus around the world by storm

attract companies through the business and trade press, radio and television. In addition, Food ...

STOP PRESS: Carlton hosts sponsorship forum

Carlton TV is holding a forum on television sponsorship on May 15 at London s Hotel...Carlton TV is holding a forum on television sponsorship on May 15 at London s Hotel ...

FOCUS: SPONSORSHIP - How to arrange a marriage of brands/Sponsorship has become more sophisticated and brands demand value for money and want to lend their names to complementary vehicles. Tara Nealon reports

Two decades ago, not many UK television executives would have thought that sponsorship would...Two decades ago, not many UK television executives would have thought that sponsorship would ...

FOCUS: CAUSE RELATED MARKETING - May the cause be with you/Helping good causes is a win-win situation for big businesses - the charity benefits and corporate reputations within communities soar. Robert Gray reports

. The appeal was also reported in features on cause related marketing broadcast by BBC television ...

Why magazines might go it alone in TV terms

translate their brands into commercial television programmes, it is expected to pose real problems for big...translate their brands into commercial television programmes, it is expected to pose real problems for big ...

Focus: Product Launches - Getting ready for consumer lift off/The majority of new product launches fail but PR can play a vital role in avoiding some of the pitfalls and moulding trade and public perceptions Hilary Freeman reports.

distributed to radio stations to offer as prizes in on-air competitions. The agency set up BBC television ...

CAMPAIGNS: Pepsi homes in on its US heritage - Brand Management

television. This, coupled with the extensive national and local cross-media coverage, meant the campaign ...

 

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