Coca-Cola launches integrated campaign for Powerade Zero
15 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
campaign features Jessica Ennis, the world and European heptathlon champion, across television, outdoor and ...
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Britvic and PepsiCo brands unite to support community projects
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
television work by AMV, launches in February and will run until October. It features all the brands in the ...
Shortlist for Media Week Awards 2010 announced
20 Jul 2010 | by Arif Durrani
television Global Radio Guardian News Media ITV Consumer PHD Media for O2 UM London for Bing Yahoo ...
Govt spending rises 15 per cent to £157 million
16 Jul 2008 | by Our Parliamentary correspondent
television by 29.3 per cent to 17.7 million, public relations and sponsorship by 28.5 per cent to 29.2 ...
Campaign unveils Big Awards show
29 Nov 2007 | by Staff
- digital, direct, posters, press, television and cinema, and radio. Nigel Bogle, the group chief executive ...
WWF appoints Kitcatt Nohr, Trinity and i-Level
15 Oct 2007 | by Kate Nettleton
take responsibility for producing traditional direct marketing as well as television and print ads ...
New York launches $30m global ad campaign
11 Oct 2007 | by Staff
multi-layered media elements, particularly the television spot, will create a feeling that will resonate with ...
Kinetic unveils interactive IBM Wimbledon posters
27 Jun 2007 | by Alex Donohue
screens in taxis and Heathrow Express Television. The screens, which will focus on IBM s 18-year ...
UK internet advertising to hit £4.5bn in 2011
21 Jun 2007 | by Jacquie Bowser
and television platforms]. Furthermore, companies will need to test new business models to address ...
TV combined with newspaper advertising more than doubles brand awareness
02 May 2007 | by Jacquie Bowser
to test the way consumers engage with newspaper and television advertising. The technique is ...
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