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FACT: Multi-channel customers are more profitable!

25 Feb 2011 | by Cassandra Faria, Omniture Marketing

t that long ago that we were limited to just print, radio or television. Now we re dealing with a ...

New York launches $30m global ad campaign

11 Oct 2007 | by Staff

multi-layered media elements, particularly the television spot, will create a feeling that will resonate with ...

Kinetic unveils interactive IBM Wimbledon posters

27 Jun 2007 | by Alex Donohue

screens in taxis and Heathrow Express Television. The screens, which will focus on IBM s 18-year ...

UK internet advertising to hit £4.5bn in 2011

21 Jun 2007 | by Jacquie Bowser

and television platforms]. Furthermore, companies will need to test new business models to address ...

TV combined with newspaper advertising more than doubles brand awareness

02 May 2007 | by Jacquie Bowser

to test the way consumers engage with newspaper and television advertising. The technique is ...

Bellwether Report shows strongest spending growth in three years

16 Apr 2007 | by Mark Banham

strongest since 2000. Traditional media, including television, press, radio, cinema and out-of-home, has ...

McCoy's pushes 'real men' message in £4m campaign

12 Mar 2007 | by Joanne Payne

television advertising campaign created by Publicis in an effort to broaden the brand's appeal and capitalise

 

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