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MEDIA: Briefs

21 Sep 2000

Pearson Television, the global production and content arm of the RTL Group, has promoted Gabrielle...Pearson Television, the global production and content arm of the RTL Group, has promoted Gabrielle ...

OPINION: When the message falls flat, it’s time to take a look at the spin

22 Jun 2000 | by SIMON MARQUIS, managing director of Zen

gaffes were few and far between (telling Michael Aspel in a television interview that she was always ...

POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)

01 Jun 2000 | by SHARON GREAVES

s Who of marketing: Thames Television corporate communications director; UK Gold marketing ...

Analysis: Why the Army needs a new kind of soldier - The mission for the modern British Army is to bring in ethnic minorities and more women. Ian Darby reports on how it is changing its marketing strategy

10 Feb 2000 | by IAN DARBY

back completely on broadcast advertising. Television work through Saatchi s current advertising ...

OPINION: Send Dyke some PR help. And a fashion guru wouldn’t go amiss

03 Feb 2000 | by RAYMOND SNODDY, media editor of The Tim

his first TV interview as the BBC s director general. His old press adviser at Pearson Television ...

 

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