Downturn driving shift in media consumption
09 Dec 2008 | by Nicola Clark
LONDON - The majority of consumers believe that big-budget tele-vision ads are 'wasteful' and
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Channel 4 attacks BBC's plan to share iPlayer
11 Dec 2008 | by Fiona Ramsay
to the television set through an open environment for internet-connected television. But Channel 4's ...
Health Department hands Stroke awareness account to DLKW
05 Dec 2008 | by Gemma Charles
who have a stroke every year in the UK.' The campaign include television, outdoor and press. ...
Why it pays to play in-store
02 Dec 2008 | by Nicola Clark
come at the expense of traditional media such as television. 'I would argue that most brands are ...
Targeted TV ads present new opportunities
02 Dec 2008 | by Andy Fry
advertiser-funded television model without worrying too much about how it will affect revenue. When BSkyB launched ...
Media brief: Promotion at Warner Brothers UK
02 Dec 2008
Warner Brothers UK has promoted Allan Stenhouse to director of television marketing. Stenhouse will
Marketing Mole: Who does Google think you are? - Carl Ratcliff, Head of brand strategy and marketing, Five
02 Dec 2008
releases. He should speak at television and marketing events to boost his profile, and become a spokesman ...
Multi-platform era signals a new television age
25 Nov 2008 | by Fiona Ramsay
Andy Duncan, chief executive of Channel 4, claims that television is being forced to adapt to a ...
What lies ahead for broadcasters and advertisers in a multi-platform era
25 Nov 2008 | by Fiona Ramsay
Andy Duncan, chief executive of Channel 4, claims that television is being forced to adapt to a new...Televisionaries event last week. The intention was to debate the future of television and brands on TV at a ...
LG campaign aims to end confusion over digital TV
24 Nov 2008 | by Fiona Ramsay
the aim of dispelling confusion around digital television.
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