Google study argues ads on YouTube have higher brand impact than on TV
19 Dec 2008 | by Fiona Ramsay
Opel/Vauxhall Corsa campaign and the Motorola campaign on both television and YouTube. OTX used interviews, as ...
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Pressure group accuses food marketers of distributing misleading information in school
29 Dec 2008 | by Gemma Charles
added. Report co-author Lianna Hulbert said that many of these claims would be banned in television or ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
20 years ago to monitor the saliency of television advertising. Because Marketing wanted to avoid ...
Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
full 90 minutes before the first of the mainstream television networks. Obama won decisively with more ...
Brand manager of the week
10 Dec 2008
the boredom' series of television ads. They are very insightful and completely on- brand. What is ...
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