Heineken PR push transforms Zoe Ball into glamour girl
28 Feb 2003 | by Jennifer Whitehead,
cost £400,000 and comes in the run-up to an advertising push, which will hit television screens in ...
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Medusa tamed in new campaign for Citroen C5
28 Feb 2003 | by Jennifer Whitehead,
more mainstream, modern and advanced." The campaign will run for two weeks on national television ...
Western Mail seeks to broaden readership in relaunch
28 Feb 2003 | by Jennifer Whitehead,
campaign that will cover television, outdoor and radio as well as a major PR push....at a broader age range, with new columnists including the television presenter Lowri Turner, designer ...
BMP extends Marmite executions into press
28 Feb 2003 | by John Tylee
Marmite is taking its famous "love it or hate it" strapline from television and into print in an...the television advertising's quirky humour. The print initiative, partly the result of some extra ...
HOTLINE: The ITC receives complaints over offensive ad
28 Feb 2003
The Independent Television Commission has received 45 complaints that a Walkers TV ad, made in
HOTLINE: ZenithOptimedia's Simon Bolus to join Barb
28 Feb 2003
's Television Research Advisory Group. Julie Hamshere, who was previously the head of the Optimedia brand
HOTLINE: Advertisers are missing out according to the RNID
28 Feb 2003
television with subtitles at least some of the time.
REVIEW: The ITC propoes to cut annual cash sum that Five pays
28 Feb 2003
The ITC is proposing to cut the annual cash sum that Five pays for its analogue television licence
Campaigns benefit from including web activity, EIAA claims
28 Feb 2003
that in the UK, the addition of online advertising to television and print campaigns almost doubled the ...
Vaseline calls pitch for global brief
28 Feb 2003 | by Rebecca Beer
Research. Last year a 1 million television and press campaign was launched for the Dermacare range ...
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