Search results for "Television"

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MEDIA PERSPECTIVE: Unbundling cable will bring value at cost of innovation

26 Jun 1998 | by CLAIRE BEALE

ever been a fan of Live TV. But television life wouldn t be quite the same without topless darts ...

CampaignLive Update

26 Jun 1998 | by JOHN TYLEE

digital broadcast, digital television took a knock, this time from Zenith Media. Zenith warned ...

HOTLINE

26 Jun 1998 | by HARRIET GREEN

sponsorship idents so that they run after the 9pm watershed, after the Independent Television Commission ...

APL’s saucy Mini spot links car to penis size

26 Jun 1998 | by HARRIET GREEN

a tacky television gameshow entitled Grin and Bare It. The camera points at the backs of four ...

THE WORLD’S HOTTEST NEW DIRECTORS: Saatchi & Saatchi’s New Directors Showcase turns the spotlight at Cannes on directing’s international rising stars, Emma Hall writes

26 Jun 1998 | by EMMA HALL

broadcast in cinemas and on television throughout Europe. The work earned him a place on the Tony Kaye He ...

WORLD CUP WATCH

26 Jun 1998 | by HARRIET GREEN

has increased television viewing figures, and even a hot and sunny weekend did not deter audiences ...

TELEMARKETING: Hanging on the Telephone - Caroline Lindsay, an account director at BMP, shopaholic and proud mum of a month-old daughter, tries out ten telemarketing services

26 Jun 1998 | by CAROLINE LINDSAY, Caroline Lindsay, a s

meaning to do for ages, car insurance. Seeing a television commercial for Admiral with a giant-size ...

CAMPAIGN REPORT ON PRODUCTION AND POST PRODUCTION: Who Owns the Ad? It belongs to the client, Michele Martin finds, but only if all the parties involved adhere to the small print and agree to part with their rights

26 Jun 1998 | by MICHELE MARTIN

Head of Television Abbott Mead Vickers BBDO The production company owns the right to a ...

MEDIA FORUM: Lessons buyers must learn from World Cup fiasco Forget Mexican waves. For the majority of advertisers, the World Cup has been a Mexican stand-off. Buyers thought ITV prices were going to be too high and so many pulled their budgets. Macho stu

26 Jun 1998 | by ALASDAIR REID

week that airtime planners and buyers had turned their backs on one of the most exciting television ...

TELEMARKETING: Telemarketing Comes Of Age - Telemarketing is no longer just a case of manning the phones. As the sector grows in size and also in sophistication, delivering a quality service is crucial - getting it wrong can damage your brand. Andy Fry in

26 Jun 1998 | by ANDY FRY

, rather than zapping their television ads into oblivion, sounds like a marketer s dream. Not only does ...

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