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MEDIA: London Electricity TV debut

19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt

London Electricity is taking its brand to television for the first time after agreeing to sponsor...London Electricity is taking its brand to television for the first time after agreeing to ...

Euro TV ad provokes complaints

19 Dec 1998 | by JAMES KYDD, Marketing Director, Virgin

One hundred and six viewers have objected to the Independent Television Commission about the...One hundred and six viewers have objected to the Independent Television Commission about the ...

MARKETING MIX: That was the week that was

19 Dec 1998 | by DAVID MURPHY

15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV ...

Grey conveys deep cleansing benefits of Oxygen skincare

18 Dec 1998 | by FRANCESCA NEWLAND

SmithKline Beecham is putting #2 million behind the television launch of a line of skin cleansing...SmithKline Beecham is putting #2 million behind the television launch of a line of skin ...

Ron Leagas returns to lead edge/gmc shop

18 Dec 1998 | by JOHN TYLEE

Television, will spearhead a move into client-funded TV programming for worldwide markets. Leagas ...

BMP prepares viewers for VW price shock

18 Dec 1998 | by JOHN TYLEE

by Howard Spivey, BMP s head of television. ...

MEDIA FORUM: How the major media players fared during 1998. Another year over, as John Lennon once put it. But not just any old year for the media business. Next Christmas, your favourite Yuletide singles will come courtesy of all-singing, all-dancing, pi

18 Dec 1998 | by ALASDAIR REID

- such as the Independent Television Commission - appear to realise that the rules need rewriting. The ...

THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

18 Dec 1998 | by STEFANO HATFIELD

, Sally O Sullivan shake-up of magazine publishing ... Archibald Ingall Stretton ... digital television ...

CAREERS: Comment - Television jobs: linear thinkers need not apply

17 Dec 1998 | by MICK BUCKLEY

Commercial television in the UK is in the throes of a revolution. Not so long ago there was only...Commercial television in the UK is in the throes of a revolution. Not so long ago there was only ...

ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg’s new campaign with its humorous take on famous French sayings. Robert McLuhan reports

17 Dec 1998 | by ROBERT MCLUHAN

Premium lager Kronenbourg 1664 has gone for Parisian sophistication in its new television campaign...Premium lager Kronenbourg 1664 has gone for Parisian sophistication in its new television ...

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