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MEDIA: London Electricity TV debut

19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt

London Electricity is taking its brand to television for the first time after agreeing to sponsor...London Electricity is taking its brand to television for the first time after agreeing to ...

Euro TV ad provokes complaints

19 Dec 1998 | by JAMES KYDD, Marketing Director, Virgin

One hundred and six viewers have objected to the Independent Television Commission about the...One hundred and six viewers have objected to the Independent Television Commission about the ...

MARKETING MIX: That was the week that was

19 Dec 1998 | by DAVID MURPHY

15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV ...

CAREERS: Comment - Television jobs: linear thinkers need not apply

17 Dec 1998 | by MICK BUCKLEY

Commercial television in the UK is in the throes of a revolution. Not so long ago there was only...Commercial television in the UK is in the throes of a revolution. Not so long ago there was only ...

ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg’s new campaign with its humorous take on famous French sayings. Robert McLuhan reports

17 Dec 1998 | by ROBERT MCLUHAN

Premium lager Kronenbourg 1664 has gone for Parisian sophistication in its new television campaign...Premium lager Kronenbourg 1664 has gone for Parisian sophistication in its new television ...

Evans heads up Virgin Radio’s new TV push

17 Dec 1998 | by DANNY ROGERS

Virgin Radio is planning its first television advertising campaign since Chris Evans took over the...Virgin Radio is planning its first television advertising campaign since Chris Evans took over ...

Crookes Healthcare

17 Dec 1998 | by LISA CAMPBELL

campaign. McCann-Erickson has created two television commercials and radio ads to air in the UK and...radio campaign. McCann-Erickson has created two television commercials and radio ads to air in the UK ...

Keeping track of TV viewing is the challenge of 1999

17 Dec 1998 | by RAYMOND SNODDY

week were watching on cable and no less than three million on the overnight terrestrial television ...

AGENDA: Empire building in the digital age - BSkyB is changing the focus of its marketing as it faces up to new multi-channel competition in digital TV. Elisabeth Murdoch spoke exclusively to Anne-Marie Crawford about Sky’s digital masterplan and

17 Dec 1998 | by ANNE-MARIE CRAWFORD

News The award-winning Sky News is Europe s first 24-hour, dedicated television news channel ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

bug, 1998 was a year spent looking forward. The birth of digital television did much to ...

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