Raymond Snoddy on media: Why buy airtime when you can buy the station?
01 Dec 2004
. After all, the days when commercial television firms had some special broadcasting expertise or embedded ...
. After all, the days when commercial television firms had some special broadcasting expertise or embedded ...
, with the continued fragmentation of television audiences. Incidentally, five's owners, United Business ...
the launch of two services: a television news bulletin service for 3G phones and TV Wow, a service ...
television was plain wrong, as London Business School's Patrick Barwise has eloquently pointed out ...
respect for the thrill of live-event television, evidenced last Sunday by the bad-tempered clash between ...
respondents agreeing with the statement that the US produces the world's best television. "The overall ...
television and advertising markets for years. He never minces his words and takes a novel approach: he starts...demographics. 'Television,' he argues, 'is a mass medium, not a niche medium.' This essential truth should be ...
New research shows services such as Sky+ are having a major impact on television viewing habits...can see the benefits of owning a device that can pause and record live television and that stores ...
cost-effective than using television,' he says. Clare Rush, head of magazines at Mediaedge:cia, whose clients ...