to remove filtersEDINBURGH TELEVISION FESTIVAL: BBC chief backs ’total marketing’
31 Aug 2000 | by POPPY BRECH
classifying audiences, introduced by David Docherty, deputy director of television and new services at the ...
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EDINBURGH TELEVISION FESTIVAL: Granada chief calls for ITV-client pact
31 Aug 2000 | by POPPY BRECH
Edinburgh International Television Festival, Allen said that advertisers and ITV should discuss their ...
EDINBURGH TELEVISION FESTIVAL: Zenith uncovers advertisers’ idea of heaven or hell
31 Aug 2000 | by BEN ROSIER
ITV s Wheel of Fortune is an advertiser s idea of programme hell, while Da Ali G Show is their idea of commercial TV heaven, it emerged in Edinburgh following a survey by Zenith Media.
US dotcoms shun TV in favour of online ads
31 Aug 2000
US dotcom retailers are shunning expensive television advertising in favour of online campaigns...LONDON (Brand Republic) – US dotcom retailers are shunning expensive television advertising in ...
Granada Media reconsiders HTV sell-off
31 Aug 2000
of ITV franchise HTV, which it is to acquire with United News & Media’s three ITV television...three ITV television franchises in September. Granada, which is required to sell the HTV franchise ...
Personal finance site iii abandons TV and radio ads
31 Aug 2000 | by BEN ROSIER
focus on outdoor media and targeted campaigns after claiming radio and television advertising has not...focus on outdoor media and targeted campaigns after claiming radio and television advertising has not ...
Unilever boss slates ’uncreative’ TV
31 Aug 2000 | by POPPY BRECH
investment by advertisers in the UK television industry at risk....investment by advertisers in the UK television industry at risk. Speaking at the Guardian Edinburgh ...
OPINION: TV sellers can’t keep pace with the motor trade
31 Aug 2000 | by DAVID PORTER, a director of MediaCom TM
Car companies are spending less on television. The first half of this year saw TV ad revenue from...Car companies are spending less on television. The first half of this year saw TV ad revenue ...
CIA boss to team with Yahoo! man at e-venture fund
31 Aug 2000 | by CORDELIA BRABBS
not without problems. In 1998 the company lost BT s pounds 120m television buying account and Lloyds ...
ITV attacked for ‘stale’ viewing
31 Aug 2000 | by MediaWeek
, claiming consumers are not adequately served by current programming. Speaking at the Edinburgh Television ...
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