Search results for "Television"

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DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as the basis behind interactive TV ads, says Rachel Miller

02 Nov 2000 | by RACHEL MILLER

. Interactive digital television has finally arrived, and as a marketing channel, it is targeted, data-driven ...

WEBWATCH: WEB WORDS - Direct marketing can teach digital valuable lessons

19 Oct 2000

as consumers were used to broadcast quality programming through their television. But as soon as ...

ISBA SUPPLEMENT: Below the Line - ISBA has added to its team to help shape the growth of BTL, reports Julie Bird

12 Oct 2000 | by JULIE BIRD

: and not one will favour network television. One-way, mass communication has its biggest and best days ...

DIRECT: BBC Sport hands Passion for Sport task to Black Cat

05 Oct 2000

finalists is a visit to Television Centre to meet TV and sporting celebrities for a day, with the national ...

US credit card giant seeks shops for UK launch

29 Sep 2000

as the main tool in its advertising mix, but is turning to television to promote the brand in the UK ...

FIELD MARKETING LEAGUE TABLES 2000: In-store wars - New products and processes are shaping field marketing on the entertainment front

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

of the home entertainment industry are also turning to field marketing. Digital television is a ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

17 Aug 2000 | by JEREMY RIDGWAY, an associate director o

pounds 828.2m, due to sharp rises in television, press and outdoor advertising....pounds 828.2m, due to sharp rises in television, press and outdoor advertising. The top 20 ...

AXA hands pounds 20m media task to Optimum Action

17 Aug 2000 | by POPPY BRECH

internet, television, press and outdoor media. The decision concludes an 11-month review of AXA s ...

Co-op invests pounds 20m in ’ethical’ travel agency

03 Aug 2000 | by JOANNA WITT

campaign will then expand into national television early next year with ten- and 30-second ads ...

DIRECT: Marie Curie to increase donor list via DRTV ads

20 Jul 2000 | by MARK KLEINMAN

underlines the growing number of charity marketers using television for responsive advertising work....underlines the growing number of charity marketers using television for responsive advertising work ...

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