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MARKETING AFTER 9/11

experience. BA's only major television campaign has been aimed at the business market. Martin George, BA ...

Marketing after September 11

flying experience. BA's only major television campaign has been aimed at the business market ...

BIGGEST BRANDS: It's been a good year for beer, with Foster's increasing its sales by nearly 28% and Carling growing by 25%. Jennifer Hiscock reports on data from ACNielsen

launch of Coca-Cola's summer television campaign, playing on the spontaneity prompted by rare moments of ...

GREAT BRITISH BRANDS: Branston - Posting extraordinary awareness levels, this Staffordshire pickle is found in one-third of households

illustrating how Branston can help liven up a bit of cold turkey. The most recent television campaign, by ...

O2 unveils brand ad in first leg of global campaign

by an abundance of bubbles. O2 launched a teaser poster and five-second television campaign on ...

OPINION: Evidence of cyclical recession is good news for media players

realise that they can greatly extend the reach of a television campaign by using a fraction of money on ...

DIRECT BRIEFS: Marie Curie launches first direct response ad

Marie Curie Cancer Care is launching its first direct response television campaign, aimed at

ADWATCH: BT ads target businesses with hassle-free IT solutions - BT's latest TV ad campaign stresses the importance of no-nonsense approaches to business

from M 15m. Press, poster, radio and online activity accompany the television campaign. TV ...

BRIEFS: Coors Light to take campaign into bars and pubs

Coors Light is to take its Beer Run television campaign, which has already been shown in ...

Kimberley-Clark to relaunch web site for Huggies

launched 12 months ago. The company launched an 8m television campaign through Ogilvy & Mather in ...

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