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McCann WorldGroup wins $40m mobile telecoms work

LONDON - Dutch mobile telecoms brand Celtel has appointed Interpublic's McCann WorldGroup to its..., based in London. "Africa is the world's fastest-growing region in the mobile telecoms sector, and the only continent where we lacked a pan-regional telecoms client, so delivering a significantly large ...

TA Orange brief divided among three agencies

BANGKOK: Telecom giant TA Orange has split its lucrative marketing account among three agencies....on branding this year, the telecom player will move forward next year with a stronger commercial strategy ...

TBWA campaign bags Marketer of the Year prize

HONG KONG: SK Telecom Group walked off with Media's Marketer of the Year award for a campaign

CSL plays 'pacesetter' but lags rivals' efforts

HONG KONG: Mobile telecom brand CSL 1010 is sharpening its image, fuelling the steady pick

BRAND HEALTH CHECK: Sunday - Tackling service gaps will help Sunday grow

, Sunday entered a highly competitive telecoms market that already had strong and established players ...

GALLERY 24: Private View Netherlands - KPN Mobile

"Now the telecom hype is clearly over, the challenge in getting people to switch over to 2.5G and 3

TECHNIQUE: The marriage of market research and databases

brand into the electricity market, Centrica wanted to launch into telecoms. To do so, it needed ... Gas database and used to understand the company's customers in the context of the telecoms market ... already switched from BT to another telecoms provider. Additional sectors were defined by identifying ...

Superbrands case studies: Orange

for mobile telecom brands. In the 1980s, when the industry was born, business users were the primary target ... subject to an undertaking from Vodafone to divest Orange plc. In August 2000, France Telecom acquired ... merged with the majority of those of France Telecom to form the new Orange SA group. Product Right ...

BT mulls broadband marketing channel on Sky

it sign a deal with Microsoft to develop a number of services for use on broadband. The telecoms firm ...

Havas blames WorldCom ad freeze for revenue woes

it blames on an advertising freeze by WorldCom, the disgraced US telecoms company.

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