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markets to operate in, the technology and telecoms companies are putting more and more emphasis

similar to Kellogg and Heinz, it seems the IT and telecoms industries have well and truly woken up ... developed a course aimed specifically at the IT and telecoms sectors. IT and telecommunications ...

An AMV BBDO advertising supplement: AMV BBDO wins pounds 50m BT customer account

11 February, 1994 Abbott Mead Vickers BBDO last week landed what it claims is the largest single advertising account awarded in the UK - the pounds 50 million British Telecom personal customer business. It was awarded the business after a four-way pitch against the incumbent, Simons Palmer Denton ...

Careers: Movers

Sir Ralph Robins has been appointed chairman of telecoms company Cable & Wireless, following...Sir Ralph Robins has been appointed chairman of telecoms company Cable & Wireless, following the retirement of previous chairman Dr Brian Smith. Robins, previously chairman of Rolls-Royce, has been a non-executive director of C&W since 1994. ...

Cellnet in shift to direct work

of telecoms marketers to place greater emphasis on loyalty and direct marketing campaigns. Orange ... for the company. He said working for a leading telecoms company such as Cellnet required greater caution ...

CAMPAIGN OF THE WEEK: VODAFONE

The Brief Something is definitely out there ... yes, it s a deluge of pre-Christmas telecom ads, hoping to attract windfall cash before lenders snatch it all back in mortgage increases. Among the most distinctive campaigns is the new Vodafone work, a radical departure from the previous ...

Out of line

Oftel has named Colt, Eurobell, Global One and Worldcom International as the telecoms companies...Oftel has named Colt, Eurobell, Global One and Worldcom International as the telecoms companies which are failing to provide customers with comparable information about their quality of service. ...

Careers: Movers

director with rival telecoms firm Ionica....business director with rival telecoms firm Ionica. ...

Direct Marketing: Modern languages - Spreading their word by e-mail and phone technology is providing direct marketers with promotions at the push of a button, writes Robert Gray

companies around the world; and telecoms companies in the Netherlands and Italy have been experimenting ... and for the customer. This is indeed the crux of the matter. Providers of mobile telecoms services cannot ...

INTERNATIONAL BUSINESS MEDIA: THE SPLASH AND THE AFTERMATH - It’s the largest ever takeover and the media are racing to tell the big story. As the news breaks then unfolds, Paul Farrelly compares the quality of the rival coverage

telecoms rival. Worth more than dollars 30 billion, it beats Kohlberg Kravis Roberts dollars 25 billion...The business world hasn t seen anything quite like WorldCom s audacious bid for MCI, its US telecoms rival. Worth more than dollars 30 billion, it beats Kohlberg Kravis Roberts dollars 25 billion ... s usually staid Business Week. Its colour cover picture of Ebbers (a Country n Western-style Telecom ...

New World deal to challenge BT

, is taking on the telecoms giant once again with the launch of pre-paid phone cards and a contract...New World, the company taken to the High Court by BT last year for its use of red phone boxes, is taking on the telecoms giant once again with the launch of pre-paid phone cards and a contract with Granada Group. The phonecard firm, which was formed this year by ex-BT staff, has signed ...

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