Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
are being created by technology and telecoms brands. Deals between Google and Motorola Mobility ...
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A view from the top
07 Mar 2013 | by Ed Vaizey
reason to cheer. Telecoms is one of the biggest parts of my very diverse portfolio, which goes from ...
Will BlackBerry's association with the recent riots affect the brand? The Marketing Society Forum
17 Aug 2011
will need to follow. Nonetheless, the telecoms market has a momentum of its own. The speed of NPD ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
in telecoms and retail being a significant driver. Key brands in both sectors registered mostly double ...
Think BR: Standing out at CES 2011
27 Jan 2011 | by Richard MacKichan
that accompanied one Chinese telecoms firm s big announcement was frankly bizarre. And if you couldn t stretch ...
Step out of your ivory towers and measure your impact
22 May 2008 | by James Harrison
With the much-hyped credit crunch starting to take effect, it continues to baffle me that PR folk still want to be measured against vague intangibles such as brand awareness . In today s increasingly desperate economic climate, there is greater emphasis for all business departments - whether in IT, telecoms ...
Raymond Snoddy on media: Industry eyes may turn to mobile TV
29 Apr 2008
, ePortal, MLL Telecom, Qualcomm, The Joint Radio Company, Vectone Network and WorldSpace. ...
Brand Health Check: Motorola
01 Aug 2007 | by Gemma Charles
so far. We asked Andy Nairn, planning director at MCBD, who worked on telecom firm SBC's account ...
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