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The Week: Media Reviews - M2M wins Lycamobile work

30 Jan 2009

M2M has picked up the £6 million UK media planning and buying account for the mobile telecoms

The Week: Media Reviews - Orascom resurrects review

28 Nov 2008

The Egyptian telecoms company Orascom is going ahead with a review of its $400 million global media

Hopper to front Mother's final Orange Gold Spot

27 Nov 2008 | by Kate Nettleton

The ad, which launches in December, marks the end of the telecoms company's six-year relationship with Mother, after the account was handed to Fallon in August as part of a consolidation. The latest work, which encourages cinemagoers to switch off their mobile phones, sees Hopper pitching to the Orange Film ...

The World: Kuala Lumpur - M&C Saatchi scoops TM International task

24 Oct 2008

The agency will work on brand identity and development for the telecoms company, with a debut campaign set to break in February 2009. Lara Hussein, the managing director of M&C Saatchi, said: "TMI has footprints in Asia and would like to position itself as a regional Asia champion. The campaigns ...

The World: Beijing - China Telecom rolls out $14.6 million creative review

26 Sep 2008

China Telecom has called a review of its $14.6 million creative business...., which also includes Euro RSCG, Bates, Leo Burnett and Beijing Advertising. China Telecom serves 216 million customers, making it the largest fixed-service telecoms provider in the country. As part of a state-mandated restructuring of the country's telecom sector, the company is poised to acquire China ...

The Week: Interpublic suffers £76m UK Orange media account loss

12 Sep 2008

place via its relationship with France Telecom in France. However, IPG has no plans to merge ...

Media Perspective: The future seems decidedly bleak for Initiative London

12 Sep 2008 | by Ian Darby, ian.darby@haymarket.com

Last Thursday, the office suffered another setback when France Telecom announced that the agency had been struck off the pitch for its £76 million Orange UK media business. This will result in the account moving out of Initiative to either Mediaedge:cia or Vizeum (with i-level also contesting ...

The World: Nairobi - Leo Burnett fends off three for Orange's Kenya brief

01 Aug 2008

The agency won the contract after a four-way pitch against Ogilvy, Saatchi & Saatchi and JWT. Orange's launch in Kenya comes six months after France Telecom, the owner of Orange, bought a 51 per cent stake in the local provider, Telkom Kenya. Stiff competition in Africa means that telecom operators ...

The Week: DM Reviews - Chemistry nets Orange DM

18 Jul 2008

The move, which was first revealed by Campaign, includes the company's direct response advertising, direct mail and digital marketing across the consumer and business divisions. The telecoms provider split with its previous incumbent, Wunderman, at the beginning of July, just one year after the agency won ...

Orange hands Chemistry £22m DM business

14 Jul 2008 | by Larissa Vince

The move, which was first revealed by Campaign , includes the company's direct response advertising, direct mail and digital marketing across the consumer and business divisions. The telecoms provider split with its previous incumbent Wunderman two weeks ago, just one year after the agency won ...

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