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17 May 2013

BT/Sky spors battle promises summer lift A very ambitious BT is preparing to battle against more than 20 years of dominance in televised British football. The telecoms giant is believed to have set aside 100 million to promote its new sports channels through a multimedia, nationwide ad campaign ...

Trading Places: this week's people moves

10 May 2013 | by Chris Harding

head of technology at M:Communications , is to join Powerscourt 's technology, media and telecoms ...

Things we like

02 May 2013

-Olympics) period in 2012 grew as well. Strong year-on-year revenue increases in the telecoms and auto categories ...

BT to kick-start Premier League ad campaign in mid-May

29 Apr 2013 | by John Reynolds

land grab for subscribers. The telecoms giant s marketing offensive will see it go up against Sky ...

Connected Campaign of the Month: O2

26 Apr 2013

The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its...Campaign: O2 Tracks Agencies: VCCP, ZenithOptimedia, MusicQubed Platform: Facebook Other media: None during the first three days of launch Link: www.facebook.com/o2uk Background: The telecoms provider O2 was looking for a rapid and wide-reaching ad strategy to drive ...

Vodafone splashes €3m on painting Madrid Metro red

25 Apr 2013 | by Maisie McCabe

. The telecoms giant s logo will also be used at the entrance to stations, on the platforms on stations on Line 2 ...

Virgin Media reports last quarterly pre-tax profits of £161.6m

24 Apr 2013 | by Maisie McCabe

In the group's results released today, the TV and telecoms giant reported revenue of 1.04bn in the first three months of 2013, an increase of 3.6% year on year. Virgin Media's income before income taxes of 161.6m in the three months to 31 March was an increase of a whopping 2176.1% on the figure ...

BT hands ad sales contract to Channel 4

19 Apr 2013 | by Maisie McCabe

of the avenues the telecoms giant could have taken to resolve its increasingly bitter conflict with rival BSkyB.

Ready for the rebirth of BlackBerry?

03 Apr 2013 | by Arif Durrani

keyboard. Both will be supported by sustained marketing activity expected to increase the telecoms company ...

A landmark moment for mobile marketing

28 Mar 2013

It takes quite an act to fill London s Ronnie Scott s at eight o clock on a Wednesday morning. But a triumvirate of chief executives from the UK s biggest telecoms operators EE, O2 and Vodafone proved up to the challenge, supported by Havas global leader-turned-moderator, David Jones. The club ...

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