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Brands line up for new mobile ad platform Weve

to brands that was previously unobtainable for marketers outside the telecoms sector. 'These guys have ...

EE aims to cash in on 4G advantage

at Barclaycard, and former global vice-president of digital and CRM at Sony Ericsson The telecoms market has ...

Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter

the final furlong of 2012. Travel: Lionel Benbassat, Eurostar Telecoms: James Atkins, HTC ... to the macroeconomic context of the market. TELECOMS: James Atkins, Head of marketing UK Ireland, HTC - What ...

Revolution: Mobile World Congress: The trends taking mobile by storm

-largest supplier of mobile telecoms infrastructure equipment in the world (after Ericsson). Like Huawei, ZTE is headquartered in Shenzhen; it is the second-largest Chinese telecoms equipment maker, measured by 2011 revenues ...

The Chinese are coming

brands, including China Telecom, agrees that the challenge is to change perceptions. 'BMW makes cars ...

The Marketing Profile: Olivia Streatfeild of TalkTalk

50MB broadband, it is difficult to portray telecoms as simple, sexy services. However, Streatfeild ...

 

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