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BT Retail hires top Air Miles marketer

of marketing services at the telecom giant s commercial division, BT Retail....BT has poached Air Miles marketing director Amanda MacKenzie to fill the role of director of marketing services at the telecom giant s commercial division, BT Retail. MacKenzie will take charge of BT s ad budget, worth over pounds 100m, at a crucial time for the telecoms giant. BT had the fourth ...

Nortel Networks to review pounds 34m global business

Nortel Networks, the telecom products and broadband network company, is reviewing its dollars 50m...Nortel Networks, the telecom products and broadband network company, is reviewing its dollars 50m (pounds 34m) global advertising business currently held by the True North network. The review is being overseen by Nortel in the US, which has hired an unnamed consultancy to handle the review process ...

ADWATCH STARS OF 2000:

m. In fact, the whole telecoms sector, which normally performs well, has had a disappointing year ... in touch' campaign - a result, perhaps, of the highly competitive telecoms marketplace, in which BT's share ...

CAREERS: Company CV - Nokia

Company facts Nokia Mobile Phones was established in the UK in 1984. It is the world s leading mobile phone company and a leading supplier of mobile and fixed-telecom networks. The company also provides solutions and products for fixed and wireless-data communications, as well as multimedia terminals ...

DIRECTWATCH: Callserve mails phone relics

telecoms providers. Consumers will spend increasing amounts of time online, so internet telephony ...

Freeserve ad chief to fill top marketing role

Telecom. The new company will be the fourth largest ISP in Europe, with more than four million active ... 20m advertising business, held by M&C Saatchi. France Telecom has said that it will retain ...

SO THAT WAS 2000: The millennium year delivered all its promised excitement, as dotcoms felt the burn and consolidation shook up many sectors. James Curtis reports

networks, or companies in telecoms and TV pooling resources to buy licences at sky-high prices, this was a ...

RADIOWATCH: Vodafone sponsors Classic FM as part of WAP service launch

, together with live promotions during specific shows. The telecoms giant will receive branding and a click ...

FIELD MARKETING: Promoting sales in departure lounges - Robert McLuhan reveals how promotions can influence shoppers at the UK's exit points

nearby, which are keen to champion the promotions. Telecom work Telecoms companies are also ...

AGENCY 2001: Top 20 design agencies - Designers go for a brand overhaul. Rather than getting left behind, design agencies have reinvented themselves as all-round branding gurus, Pamela Buxton discovers

of the growth of our business has come from the brand strategy field,' he says. Harrison cites telecoms ... . Smith reports growth across the board but particularly in the energy, telecoms, financial services ...

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