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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS PRESS

Telecoms market leader BT has been very aggressive, not just in cutting prices but in making people aware ...

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers

ground. BT The telecoms giant started the year with a tussle with the BBC over its use ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING

WINNER Client: Chelsea Building Society Agency: Telecom Potential Group SECOND Client: Health Education Authority Agency: Duckworth Finn Grubb Waters Copywriters: James Fryer, Brendan Wilkins Art directors: Mike London, Paul Hancock THIRD ...

markets to operate in, the technology and telecoms companies are putting more and more emphasis

similar to Kellogg and Heinz, it seems the IT and telecoms industries have well and truly woken up ... developed a course aimed specifically at the IT and telecoms sectors. IT and telecommunications ...

Tesco heads the quality roster

in third place with 8.38. Telecoms giant BT, which has a marketing spend of around pounds 120m ...

Careers: Movers

Sir Ralph Robins has been appointed chairman of telecoms company Cable & Wireless, following...Sir Ralph Robins has been appointed chairman of telecoms company Cable & Wireless, following the retirement of previous chairman Dr Brian Smith. Robins, previously chairman of Rolls-Royce, has been a non-executive director of C&W since 1994. ...

Cellnet in shift to direct work

of telecoms marketers to place greater emphasis on loyalty and direct marketing campaigns. Orange ... for the company. He said working for a leading telecoms company such as Cellnet required greater caution ...

CAMPAIGN OF THE WEEK: VODAFONE

The Brief Something is definitely out there ... yes, it s a deluge of pre-Christmas telecom ads, hoping to attract windfall cash before lenders snatch it all back in mortgage increases. Among the most distinctive campaigns is the new Vodafone work, a radical departure from the previous ...

Out of line

Oftel has named Colt, Eurobell, Global One and Worldcom International as the telecoms companies...Oftel has named Colt, Eurobell, Global One and Worldcom International as the telecoms companies which are failing to provide customers with comparable information about their quality of service. ...

CAREERS: The Secret Diary of Brian The Brand Manager

in the throes of a telecoms revolution that has left the entire population wired to the gills. Despite ...

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