18 Dec 1997
Telecoms market leader BT has been very aggressive, not just in cutting
prices but in making people aware ...
18 Dec 1997
| by JANE BAINBRIDGE
ground.
BT
The telecoms giant started the year with a tussle with the BBC over its
use ...
18 Dec 1997
WINNER
Client: Chelsea Building Society
Agency: Telecom Potential Group
SECOND
Client: Health Education Authority
Agency: Duckworth Finn Grubb Waters
Copywriters: James Fryer, Brendan Wilkins
Art directors: Mike London, Paul Hancock
THIRD ...
04 Dec 1997
| by JANE BAINBRIDGE
similar to Kellogg and Heinz, it seems the IT and
telecoms industries have well and truly woken up ...
developed a course aimed specifically at the IT and telecoms
sectors.
IT and telecommunications ...
04 Dec 1997
| by ALI QASSIM
in third place
with 8.38.
Telecoms giant BT, which has a marketing spend of around pounds 120m ...
20 Nov 1997
| by KEN GOFTON
Sir Ralph Robins has been appointed chairman of telecoms company
Cable & Wireless, following...Sir Ralph Robins has been appointed chairman of telecoms company
Cable & Wireless, following the retirement of previous chairman Dr Brian
Smith. Robins, previously chairman of Rolls-Royce, has been a
non-executive director of C&W since 1994.
...
20 Nov 1997
| by LISA CAMPBELL
of
telecoms marketers to place greater emphasis on loyalty and direct
marketing campaigns.
Orange ...
for the
company. He said working for a leading telecoms company such as Cellnet
required greater caution ...
20 Nov 1997
| by HARRIET MARSH
The Brief
Something is definitely out there ... yes, it s a deluge of
pre-Christmas telecom ads, hoping to attract windfall cash before
lenders snatch it all back in mortgage increases. Among the most
distinctive campaigns is the new Vodafone work, a radical departure from
the previous ...
13 Nov 1997
| by LISA CAMPBELL
Oftel has named Colt, Eurobell, Global One and Worldcom
International as the telecoms companies...Oftel has named Colt, Eurobell, Global One and Worldcom
International as the telecoms companies which are failing to provide
customers with comparable information about their quality of service.
...
13 Nov 1997
in the throes of a telecoms revolution that has left the entire
population wired to the gills.
Despite ...