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NEWS: NatWest plans card to challenge Goldfish

19 Dec 1996

utility, a telecoms company, an airline and NatWest financial services. The initiative ...

NEWS: BT funding deal is first for ITV

19 Dec 1996 | by ANNA GRIFFITHS

, the telecoms giant has funded a one-off programme called Now We re Talking, hosted by Philip Schofield ...

NEWS: Abacus clinches C&W Business Networks account

28 Nov 1996 | by REBECCA DOWMAN

Telecoms giant Cable and Wireless Business Networks has hired hi-tech firm Abacus following a...Telecoms giant Cable and Wireless Business Networks has hired hi-tech firm Abacus following a three-way pitch. CWBN - the C s head of marketing communications, said its remit would also extend outside the UK, including the Asia Pacific region. She declined to confirm the fee ...

NEWS: Briefs

28 Nov 1996

Agency. External call Telecoms company Ionica has made Ian Morris head of external affairs ... . Upwardly mobile Mobile telecoms service provider Martin Dawes Telecommunications has promoted its ...

NEWS: STOP PRESS

28 Nov 1996

is BBC Online s new head of marketing. He joins from FT Telecoms and Media Publishing. ...

THIS WEEK: Ericsson gives WCJ pounds 30m role

21 Nov 1996

Swedish telecom firm Ericsson has handed a pounds 30m global account to Wunderman Cato Johnson...Swedish telecom firm Ericsson has handed a pounds 30m global account to Wunderman Cato Johnson to make its brand more consumer friendly. Ericsson, which has around 25% of the UK mobile phone market, already has a pounds 49m ad account through WCJ s parent company Young s branding and explain ...

THIS WEEK: Ex-EastEnders in line to advertise the dog and bone

21 Nov 1996 | by JANE BAINBRIDGE

The BT marketers who last week received awards and brickbats for their Bob Hoskins campaign have traded in one Eastender for a job lot of others. The telecoms giant is considering an ad for the new year using past stars from the soap. EastEnders under consideration are thought to include ...

MARKETING MIX: PROFILE; Concert’s maestro: Kathleen Flaherty * Business Marketing director * BT

14 Nov 1996 | by JANE BAINBRIDGE

BT s plans to dominate the global telecoms market hit the headlines last week...BT s plans to dominate the global telecoms market hit the headlines last week with the announcement that its joint venture with US telecoms giant MCI, known as Concert, will be developed into a ... in from abroad; evidence of its commitment to building a global telecoms brand. Flaherty is a US import ...

THIS WEEK: BT identity stays despite merger

07 Nov 1996

The BT name and logo will remain unaffected by the planned merger between the UK telecom giant...The BT name and logo will remain unaffected by the planned merger between the UK telecom giant and its US equivalent MCI. In the US, MCI is ranked as the 31st highest-spending company, with a total ad spend of dollars 460m (pounds 300m) through Messner Vetere Berger McNamee Schmetterer/ Euro ...

SUPPLEMENT: DESIGN AWARDS 96; Industry Sector awards: Best use of design in IT marketing sponsored by MCA Group

31 Oct 1996

HIGHLY COMMENDED The opening up of the European Telecoms market has prompted a record number ... business in Europe yet anxious to invest in the telecoms operations best suited to their needs. Enter Unisource, which claims to be the first truly pan-European telecoms company ...

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