Andrew Walmsley on Digital: comparing online and tradtional media spends
06 Oct 2009 | by Andrew Walmsley
by telecoms, which grew to 13.3% from 9.7% last year. Advertising by finance brands rose 1.2% to 13 ...
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Spencer McHugh, brand director at Orange. The telecoms company's close relation-ship with Poke led ...
by telecoms, which grew to 13.3% from 9.7% last year. Advertising by finance brands rose 1.2% to 13 ...
; mso-bidi-language:#0400;} OMD lost the telecom giant's UK account at the beginning ...
take a similar approach to telecom-brand O2, which has a VIP bar area for customers and offers limited ...
operations after it bought the UK assets of Italian telecoms company Tiscali, according to reports.
at regulated prices'. Companies such as Telecoms group BT, which runs a TV service called BT Vision, could ...
, with brands including Pru and Saudi Telecom reportedly in the frame. Samsung, the shirt sponsor ...
Manchester United's footballing success has been well documented. Off the field, its performance seems to have been as strong; deals with Diageo and Saudi Telecom have lined the club's pockets. It could also be about to switch its shirt sponsorship from AIG to Samsung, currently tied to Premiership ...
, travel, entertainment, retail and telecoms sectors, showed that in the first three months of 2009, spend ...
exclusively for Marketing by Nielsen shows that some of the UK's top telecoms, technology and gambling brands ... and telecoms brands. They used internet display ads to boost direct response and sign up customers for services ... this trend by boosting their investment. High-spending categories in 2008 included telecoms, travel ...