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BT aims for brand revival with its big content gamble

30 Nov 2012 | by David Benady

The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high...and landlines? The telecoms brand took the pay-TV industry by storm in June when it bought two of seven ... . Michael Underhill, a research analyst at media and telecoms research service Enders Analysis, agrees ... is forthright about the brand's ambitions. 'We are looking to be number one in telecoms and entertainment ...

The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently

29 Jun 2012 | by Stuart Derrick

notoriously complicated thing to get involved in, particularly in telecoms. Ian Symes, marketing director ...

Social media: how your research can get the most out of the world's biggest focus group

23 Mar 2012 | by David Benady

, Vodafone now boasts the highest social-media net promoter score in UK telecoms. ...

Alan Mitchell: Reinventing marketing - Brands caught in a moral minefield

26 Aug 2011 | by Alan Mitchell

with the Argentinian telecoms regulator's instruction to block access to blogs reporting on leaked government emails ...

Brand Health Check: Everything Everywhere

12 Aug 2011 | by Rachel Barnes

The latest results show the jury is out on the success of the telecoms venture.

Profile: Doug Bewsher, chief marketing officer at Skype

13 Apr 2011 | by Sarah Shearman

Doug Bewsher, chief marketing officer at Skype, wants the telecoms brand to be a valued part...For a communications company, Skype's offices in London's Soho are eerily quiet. That could have something to do with the fact that, being an internet-based telecoms brand, there are no phones. It may also be that half the desks appear empty. They are not in the middle of a move, insists chief marketing officer ...

 

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