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ASA aims fire at 'misleading' advertisers as complaint numbers fall

the telecoms sector to offer clearer information on price packages. - Daily deals , combating "widespread ...

BT to kick-start Premier League ad campaign in mid-May

land grab for subscribers. The telecoms giant s marketing offensive will see it go up against Sky ...

EE 'on track' to meet 4G customer targets

The campaign, believed to the biggest telecoms campaign since O2 was launched a decade ago, supported the rollout of the first 4G network by any operator in the UK. EE claims the initial launch means it is now "firmly on track" to meet its target of more than one million 4G customers by the end of 2013 ...

Vodafone's Kiss viral tugs at the heartstrings

from the telecom giant that evoke the solidity of a life-long partnership. The ads which attract ...

John Lewis mulls entry into mobile phone sector

to its broadband offer. Adam Brown, buyer of tablets and telecoms at John Lewis, said: "Consumer ...

How Margaret Thatcher changed the marketing industry forever

; energy, telecoms, transport. Now we can all gripe from time to time but we have competitive business ...

Forward: If you emulate success, be mindful of context

on content strategy and creation for a wide range of clients, from Tesco, Ford, British Telecom and British ...

UK telecoms giants ask regulators not to 'f-up' mobile marketing growth

Britain's three largest telecoms brands have fired a warning shot to European regulators

4G auction result set to prompt marketing war

Ofcom, the telecoms regulator, today revealed that it had raised 2.34bn from its auction of 4G mobile spectrum 1.1bn less for the Government's coffers than expected. It is also significantly less than the 22bn raised from the 3G auction in 2000. The Office for Budget Responsibility (OBR ...

Brands line up for new mobile ad platform Weve

to brands that was previously unobtainable for marketers outside the telecoms sector. 'These guys have ...

 

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