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BT stokes 'patent wars' with legal assault on Google

20 Dec 2011 | by Sarah Shearman

The UK-based telecoms company has filed a claim with the US District Court of Delaware for patent infringement relation to technologies behind location based-services, navigation and guidance information ... in the telecoms industry. In recent years the rise of smartphones has caused this battle to intensify ...

Field Marketing Agency of the Year: CPM

13 Dec 2011 | by Sarah Shearman

such as its 'Feet on the street' campaign for BT. Its aim was to encourage SMEs to return to the telecoms ...

TalkTalk prepares mobile handset offering

06 Dec 2011 | by Matthew Chapman

Telecoms brand TalkTalk is to offer customers mobile handsets and contracts in a major expansion

The Chinese are coming

30 Nov 2011 | by Rachel Barnes and Sarah Shearman

brands, including China Telecom, agrees that the challenge is to change perceptions. 'BMW makes cars ...

Alan Mitchell: Reinventing marketing - Government vs marketing's fault line

23 Nov 2011 | by Alan Mitchell

, telecoms or energy company is making extra money out of customers not being on the best tariff, or out ...

TalkTalk suffers 70,000 customer defections after service issues

15 Nov 2011 | by Matthew Chapman

Telecoms firm TalkTalk lost 70,000 broadband customers over the six months to the end of September

Brands are failing to improve quality of life, claims Havas study

09 Nov 2011 | by Sophie Maden

-placed telecoms company on the list. Bill Eyres, head of sustainability at O2 UK Telefonica Europe, said ...

Brands see social media as long-term investment, finds study

12 Oct 2011 | by Sarah Shearman

The study surveyed 50 senior marketers across the consumer goods, telecoms, finance, fashion, entertainment and automotive sectors, with additional in-depth interviews. It showed all respondents were involved in social media in some way, with two thirds of brands claiming to have a social media strategy ...

Ad watchdog lays down rules on broadband speed claims

29 Sep 2011 | by Matthew Chapman

in January, after the ASA received numerous complaints relating to speed and "unlimited" claims in telecoms ...

CoolBrands: How to capture the essence of cool

28 Sep 2011 | by Nicola Clark

/UK Attractions The Arts 20 Maserati Automotive/Cars http://www.marketingweek.co.uk/sectors/telecoms ...

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