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EE 'on track' to meet 4G customer targets

23 Apr 2013 | by Matthew Chapman

The campaign, believed to the biggest telecoms campaign since O2 was launched a decade ago, supported the rollout of the first 4G network by any operator in the UK. EE claims the initial launch means it is now "firmly on track" to meet its target of more than one million 4G customers by the end of 2013 ...

Vodafone's Kiss viral tugs at the heartstrings

19 Apr 2013

from the telecom giant that evoke the solidity of a life-long partnership. The ads which attract ...

UK telecoms giants ask regulators not to 'f-up' mobile marketing growth

20 Mar 2013 | by Matthew Chapman

Britain's three largest telecoms brands have fired a warning shot to European regulators

4G auction result set to prompt marketing war

20 Feb 2013 | by John Reynolds

Ofcom, the telecoms regulator, today revealed that it had raised 2.34bn from its auction of 4G mobile spectrum 1.1bn less for the Government's coffers than expected. It is also significantly less than the 22bn raised from the 3G auction in 2000. The Office for Budget Responsibility (OBR ...

Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

to brands that was previously unobtainable for marketers outside the telecoms sector. 'These guys have ...

BT aims for brand revival with its big content gamble

30 Nov 2012 | by David Benady

The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high...and landlines? The telecoms brand took the pay-TV industry by storm in June when it bought two of seven ... . Michael Underhill, a research analyst at media and telecoms research service Enders Analysis, agrees ... is forthright about the brand's ambitions. 'We are looking to be number one in telecoms and entertainment ...

Government 'Midata' plan comes under fire

20 Nov 2012 | by Gemma Charles

Under the measures, brands in the finance, telecoms and energy sectors would, upon request, be legally obliged to release data they hold relating to a consumer s transactions or use of products and services, in an electronic format. This followed a consultation run by the Department for Business ...

Brands should take heed of the enduring power of kindness

16 Nov 2012 | by Nicola Kemp

. AT T was among the brands to have provided a timely example of what to do in a crisis. The telecoms company ...

Vodafone plots leasing service to target tech-hungry shoppers

23 Oct 2012 | by Matthew Chapman

on Vodafone and its other rivals, O2 and Three, after it was granted permission to become the first telecoms ...

EE to launch 4G on 30 October

03 Oct 2012 | by Sarah Shearman

October 2012." The telecoms company, which was formed from a merger between Orange and T-Mobile two ...

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