13 bad marketing habits to ditch in 2013
08 Jan 2013 | by Nicola Kemp
The chief executive of one of the world's biggest telecoms companies issues on-the-spot fines to agencies ...
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Forward: If you emulate success, be mindful of context
27 Mar 2013
on content strategy and creation for a wide range of clients, from Tesco, Ford, British Telecom and British ...
BT aims for brand revival with its big content gamble
30 Nov 2012 | by David Benady
The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high...and landlines? The telecoms brand took the pay-TV industry by storm in June when it bought two of seven ... . Michael Underhill, a research analyst at media and telecoms research service Enders Analysis, agrees ... is forthright about the brand's ambitions. 'We are looking to be number one in telecoms and entertainment ...
Huawei takes on Apple
14 Sep 2012 | by Kim Benjamin
Chinese technology brand Huawei, the second-biggest supplier of mobile telecoms infrastructure equipment in the world, has bolstered its presence in the UK. Last month, through an agreement with Vodafone, it launched its Ascend P1 handset here, aimed at budget-conscious consumers. It is backing ...
The influencers: Wayra UK's Ashley Stockwell on why entrepreneurialism matters
26 Jul 2012 | by Sarah Shearman
, who is guest academy director of Wayra UK, a scheme run by telecoms provider Telef nica that invests ...
The Influencers: eBay's Olivier Ropars on the future of mcommerce
05 Jul 2012 | by Nicola Clark
mobile sales beyond $8bn this year. Before joining eBay, he spent 15 years in the telecom and media ...
The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently
29 Jun 2012 | by Stuart Derrick
notoriously complicated thing to get involved in, particularly in telecoms. Ian Symes, marketing director ...
MARKETING SOCIETY AWARDS for EXCELLENCE 2012: B2B marketing
13 Jun 2012
business division Opal Telecoms as TalkTalk Business, the launch campaign had to firmly establish what ...
Sony Mobile chief Pierre Perron on reviving the brand
28 Mar 2012 | by Matthew Chapman
and subsequent smartphones, Sony France (1992) Leaves marketing to head up newly-created telecoms division ...
Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
, Vodafone now boasts the highest social-media net promoter score in UK telecoms. ...
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