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BT shifts £90m planning task into Mediaedge:cia

07 Aug 2007 | by Jeremy Lee

BT set up its planning division last August after terminating its contract with PHD, which had held the business for 10 years. PHD had been put under pressure by rival telecoms client Yell to resign the BT account because of a perceived conflict. It unsuccessfully attempted to shift the business ...

What were the marketing moments of the last 75 years?

06 Mar 2007

Service launches 1984 - British Telecom privatisation features Tell Sid campaign 1985 - Comedian Ernie ... shock ads 1991 - British Telecom rebrands to BT 1991 - Gerald Ratner s crap moment 1992 - Tesco ...

 

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