The bang-for-buck bandwagon reaches the media owners
25 May 2004 | by MediaWeek
, Honda and British Telecom have accessed a data bank culled from 2,000 readers. “Increasingly, more ...
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But who will be buying the Yellow Pages?
25 May 2004 | by MediaWeek
, Tate Furst are expected to be interested, as are the consortium which bought Seat from Telecom Italia ...
Who stands where in the global agency network hierarchy?
18 May 2004 | by MediaWeek
major coup by winning the France Telecom business from MPG. Universal McCann suffered a major blow ... itself as a challenger, but after the loss of sizeable chunks of the £200m pan-European France Telecom ...
MediaCom wins T-Mobile
11 May 2004 | by MediaWeek
-Mobile account from Publicis-owned agency, Starcom Motive. Media accounts in the telecoms sector have been ripe ... ditching fellow incumbents PHD and The Allmond Partnership; and France Telecom, whose brands include mobile ...
10 Tips
11 May 2004 | by MediaWeek
fun you’d be having if you worked in, say, banking, telecoms or pharmaceutical. Poor bastards. ...
The regulators
04 May 2004 | by MediaWeek
is a converged telecoms/content regulator while there are no active plans to mesh the BAI into a single super-regulator with Ireland’s telecoms body Comreg. “It’s possible that the convergence debate ...
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