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DM LEAGUE TABLES: DM agencies brave a troubled market - Growth has been hard to come by for direct marketers, but agencies have learned a lot in tough times.(1 of 2)

28 Mar 2002

IT and telecoms suffered from over-capacity. The leisure and travel industries were hit first by the foot ...

DIRECT MARKETING: ESCAPING TURF WARS - Ken Gofton looks at the sometimes strained relations between the ad industry and DM agencies and asks if integrated account directors can really exist

15 Mar 2002 | by KEN GOFTON

, carry out for the cable and telecoms operator ntl. In this case, JWT already had the advertising account ...

DIRECT BRIEFS: Unicef teams up for fundraising campaign

14 Mar 2002

Unicef is teaming up with First National Telecom and Kodak to launch a fundraising campaign called

 

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