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MEDIA FORUM: The biggest media companies are getting bigger - Four major media company deals were done last week. Are we witnessing a step change in the consolidation process?

27 Jul 2001 | by ALASDAIR REID

there will be a perfect match. There will be five big telecoms companies, five big TV companies, five airlines ...

FRAGMENTS OF CHINA: As the most fragmented of all Asia's markets, China is a conundrum for its media planners and buyers. Richard Lord introduces the market that is essential to success if you're planning to conquer the rest of Asia

27 Jul 2001 | by RICHARD LORD, the editorial director of SCMP Haymarket in Hong Kong, which publishes, among other titles, Media, Revolution and PR Week

that now stands above 4,000. It's strong in telecoms and electronics and the steel, automotive ...

CHASING CHINESE CONSUMERS: As China prepares to join the WTO, the Chinese are changing their consumer preferences - but not in the way you might think. David Kilburn investigates

27 Jul 2001 | by DAVID KILBURN

in China last year were: China Telecom, Mudan Credit Card, Industrial & Commercial Bank, Sohu ...

REVIEW: Marketing and advertising news in the week's press

13 Jul 2001

BT is teaming up with ITV and BSkyB to try to stop consumers defecting to cable TV companies. The new company will offer discounted subscriptions to the broadcasters' pay services, which will help them compete against the combined telecoms and TV deals offered by cable rivals. BT is thought ...

Grey Worldwide set to cut UK staff after loss of Marconi job

13 Jul 2001 | by JOHN TYLEE

Marconi's transformation from a military supplier to a telecoms and IT specialist. Grey ... it is to axe 4,000 staff in the wake of the telecoms market collapse. "We had begun forming a unit ...

OPINION: Mills on ... BT

13 Jul 2001 | by DOMINIC MILLS

, especially in telecoms. That idea, however, has been dismissed as a generic that could apply to any ...

Ad growth set to fall to '93 levels, Zenith says

06 Jul 2001 | by CLARE CONLEY

- dotcom, finance, computers and telecoms advertisers. Press advertising spend is set to fall by 0.1 per ...

Teasdale to lead planning at AMV

06 Jul 2001 | by JOHN TYLEE

and with his role as BBDO's worldwide planning director for telecoms business, which involves consultancy ...

 

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