FRAGMENTS OF CHINA: As the most fragmented of all Asia's markets, China is a conundrum for its media planners and buyers. Richard Lord introduces the market that is essential to success if you're planning to conquer the rest of Asia
27 Jul 2001 | by RICHARD LORD, the editorial director of SCMP Haymarket in Hong Kong, which publishes, among other titles, Media, Revolution and PR Week
that now stands above 4,000. It's strong in telecoms and electronics and the steel, automotive ...

