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Latest instalment in BT ads

20 Dec 2001

The latest instalment in BT's 'Bringing people together' ads showcases the telecoms company's free messaging service, BT Answer 1571, with a naughty vignette of young love and old age. The 40-second spot, created by Abbott Mead Vickers BBDO with media by The Allmond Partnership, breaks ...

Zenith forecast shows slower market decline

07 Dec 2001 | by CLARE CONLEY

markets and the continued weak showing in dotcoms, telecoms and financial services are expected to drag ...

Orange appoints marketer to boost business division

29 Nov 2001

. Before joining Thus, Gordon held a variety of marketing posts in the telecoms and financial services ...

HOTLINE: Banc wins telecoms pitch

23 Nov 2001

Banc has won the pitch for the branding and communications task at 186k, the Lattice-owned telecoms company launching a next-generation mobile phone network this month. Banc won the account in a four-way pitch through Agency Assessments. ...

NEW MEDIA: SPOTLIGHT ON MMO2 - Mm02 gears up to woo public through rebranding exercise. The BT spin-off will need to learn from the mistakes of Cellnet, Alasdair Reid says

23 Nov 2001 | by ALASDAIR REID

to consumers. He states: "If you look at telecom companies and their brands generally, it has been a pretty ...

Mm02 to hand European task to PHD

22 Nov 2001 | by RAVI CHANDIRAMANI

Cellnet in the UK, Viag in Germany, Telfont in Holland, Esat Digiphone in Ireland and Manx Telecom ...

NEW MEDIA CHOICE: Vod4fon3.com

08 Nov 2001 | by BILL BARKER, Managing partner, MindShare

Site: www. vod4fon3.com With the mobile market close to saturation point, telecoms companies have to find ways to increase the use of phones. It's with this in mind that Vodafone has created a site based around a 'text street' that you can move up and down by moving your cursor ...

Ericsson starts global telecoms push

26 Oct 2001 | by IAN DARBY

Ericsson is launching a global advertising campaign aimed at combating the downturn in the telecommunications industry. Publicis has developed a press campaign that uses four executions targeting the business community. The ads use imagery of plants and leaves that have been grown in different...

BRIEFS: Sponsor sought after collapse of Atlantic Telecoms

18 Oct 2001

The 2002 Commonwealth Games Organising Committee will have to find another telecoms sponsor following the collapse of commercial partner Atlantic Telecom. The Manchester games are due to take place next summer. ...

PROFILE: Staying in touch - Phil Hendey, Commercial director, Centrica Telecoms

18 Oct 2001 | by RAVI CHANDIRAMANI

role as commercial director of Centrica Telecoms. Hendey has the tricky task of leading the charge ... close to either at the expense of the other. BGC is the one-year-old telecoms arm of British ... , and although it has been operating in the UK since 1998, Centrica Telecoms snapped it up this summer from its ...

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