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AT&T Business to use GCI on EMEA brand campaign

AT&T Business - the B2B arm of telecoms giant AT&T - is driving a PR campaign to develop its corporate reputation across Europe, Middle East and Africa (EMEA). The PR push comes after the recent demise of Concert - AT&T's joint venture with BT - which, until its closure in October ...

NEW MEDIA BRIEFS: QinetiQ picks Rufus Leonard as strategic digital agency

QinetiQ, the rebranded Defence Evaluation & Research Agency, which was formerly part of the government, has picked Rufus Leonard as its strategic digital agency after a five-way pitch. It has also selected Zinc to create its online marketing campaigns in the areas of aviation, transport, telecoms ...

AGENCY 2001: TELEMARKETING AGENCY OF THE YEAR - MMGroup. MM Group is set to join the upper echelon of UK agencies as it sees fantastic returns on its £4m per year investments

, with the severe downturn in IT and telecoms causing particular problems. However, the Bristol-based bureau ... . At a recent telecoms conference Broadsystem emerged as one of very few telemarketing bureaus ... Telecom Service Centres 15,171,000 6,198,000 144.77 13 Interactive Media Services ...

PUBLIC RELATIONS: Financial PR deals with times of crisis - As an economic slowdown looms large, financial firms are relying on PR agencies to smooth over troubled times

and troubled telecoms equipment giant Marconi plunged from disastrous to worse, following the September ...

ANALYSIS: Do ads work for newspapers? - As newspapers do battle for a shrinking readership, Daniel Rogers asks whether brand advertising boosts circulation

- dotcoms, telecoms companies and big US manufacturers - have faced a harsher economic climate ...

SO THAT WAS 2001: The marketing industry has had its fair share of ups and downs over the past year, but 2001 will always be remembered for the atrocities of September 11

, Centrica bought Halfords from Boots in June for 5.75m, telecoms operator OneTel for 58m a month later ...

AGENCY 2001: DESIGN AGENCY OF THE YEAR - Landor Associates. Landor is making an impact within the WPP empire as its 60 years of experience and refusal to specialise prove to be a success

of activity in telecoms and financial services, FutureBrand's Trevail still expects the business to have ...

AGENCY 2001: PUBLIC RELATIONS AGENCY OF THE YEAR - Cohn & Wolfe - Cohn & Wolfe's work for the Coke auction web site meant that it received in every national newspaper

of healthcare, financial services and IT/telecoms, and targeting key clients with growth potential. the plans ... for the City, financial services is up by 80%. And the agency is claiming a 150% growth in IT/telecoms work ...

WorldCom hands Lewis UK PR account

LONDON - Telecoms giant WorldCom has handed Lewis PR its UK comms brief with fees in the region...significant PR footprint in the internet and technology space -- we are already well known as a telecoms ...

NTL delays sale of transmission business

and amortisation in the quarter to September 30. NTL's biggest shareholder, France Telecom, which owns 25 ...

 

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