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Latest instalment in BT ads

20 Dec 2001

The latest instalment in BT's 'Bringing people together' ads showcases the telecoms company's free messaging service, BT Answer 1571, with a naughty vignette of young love and old age. The 40-second spot, created by Abbott Mead Vickers BBDO with media by The Allmond Partnership, breaks ...

Centrica names chief for SME push

20 Dec 2001 | by MARK KLEINMAN

was as managing director of One.Tel, the telecoms business that was acquired by Centrica earlier this year ...

Seeboard to drop price-led strategy

20 Dec 2001 | by SUZY BASHFORD

. Earlier this year Scottish Power invested heavily in joint ventures to sell telecoms and financial ...

ADWATCH STARS OF 2001

20 Dec 2001 | by GAIL KEMP

. What has happened to the automotive sector, the traditional FMCG superbrands and the telecoms ... ran until April promoting BT's unlimited packages. But by June speculation was over: the telecoms ...

NEW MEDIA BRIEFS: QinetiQ picks Rufus Leonard as strategic digital agency

13 Dec 2001

QinetiQ, the rebranded Defence Evaluation & Research Agency, which was formerly part of the government, has picked Rufus Leonard as its strategic digital agency after a five-way pitch. It has also selected Zinc to create its online marketing campaigns in the areas of aviation, transport, telecoms ...

AGENCY 2001: TELEMARKETING AGENCY OF THE YEAR - MMGroup. MM Group is set to join the upper echelon of UK agencies as it sees fantastic returns on its £4m per year investments

13 Dec 2001

, with the severe downturn in IT and telecoms causing particular problems. However, the Bristol-based bureau ... . At a recent telecoms conference Broadsystem emerged as one of very few telemarketing bureaus ... Telecom Service Centres 15,171,000 6,198,000 144.77 13 Interactive Media Services ...

PUBLIC RELATIONS: Financial PR deals with times of crisis - As an economic slowdown looms large, financial firms are relying on PR agencies to smooth over troubled times

13 Dec 2001 | by MARY COWLETT

and troubled telecoms equipment giant Marconi plunged from disastrous to worse, following the September ...

ANALYSIS: Do ads work for newspapers? - As newspapers do battle for a shrinking readership, Daniel Rogers asks whether brand advertising boosts circulation

13 Dec 2001 | by DANIEL ROGERS

- dotcoms, telecoms companies and big US manufacturers - have faced a harsher economic climate ...

SO THAT WAS 2001: The marketing industry has had its fair share of ups and downs over the past year, but 2001 will always be remembered for the atrocities of September 11

13 Dec 2001

, Centrica bought Halfords from Boots in June for 5.75m, telecoms operator OneTel for 58m a month later ...

AGENCY 2001: DESIGN AGENCY OF THE YEAR - Landor Associates. Landor is making an impact within the WPP empire as its 60 years of experience and refusal to specialise prove to be a success

13 Dec 2001

of activity in telecoms and financial services, FutureBrand's Trevail still expects the business to have ...

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