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BT seeks F1 deal to lift awareness of Ignite network

31 Aug 2000 | by MARK KLEINMAN

BT is planning a high-profile move into Formula One sponsorship. The move comes as the telecoms...BT is planning a high-profile move into Formula One sponsorship. The move comes as the telecoms giant bids to raise international awareness of its business-to-business international network division, Ignite. Ignite is one of the four units formed by BT s restructure earlier this year ...

Mitchell quits AltaVista

31 Aug 2000 | by MediaWeek

Telecom saying AltaVista could not supply subscribers with unmetered access while the telecoms company ...

Mitchell leaves AltaVista after flat-fee mistakes

31 Aug 2000 | by MediaWeek

, who had already recruited 274,000 subscribers for the service, blamed British Telecom saying AltaVista could not supply subscribers with unmetered access while the telecoms company still charged ...

Liverpool FC set to sign up tiered ’data’ sponsors

31 Aug 2000 | by MARK KLEINMAN

Liverpool Football Club is talking to a number of companies about sponsorship opportunities, in a move designed to further the extension of the club s brand. The Premier League club is seeking partners in the telecoms, financial services, soft drinks, motoring and betting industries ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

31 Aug 2000 | by JEREMY RIDGWAY, an associate director o

, followed by publishers and telecoms and utility companies. Business mailings tracked included ...

FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make the most use of field marketing, although other sectors are at last coming around to its advantages

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

). Personal touch Home calling has proven a very useful technique in both telecoms and utilities ... marketing programmes in telecoms, utilities, IT and the automotive sector, which began by targeting ...

FIELD MARKETING LEAGUE TABLES 2000: Growth directs field marketing - With a sector growth of 30% year on year, field marketing agencies are increasingly diversifying to maintain points of differentiation

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

, continue to find new applications for the discipline. Other industries, such as utilities, telecoms ... to FMCG, has renamed itself Mosaic Technology and Communications. Specialising in high-tech and telecoms ...

BT share price slips after Oftel pricing criticism

30 Aug 2000 | by Claire Billings

BT’s share price fell 6p to 816p after Oftel, the telecoms regulatory body, ruled that the company...LONDON (Brand Republic) – BT’s share price fell 6p to 816p after Oftel, the telecoms regulatory body, ruled that the company’s leased-line charges were too high. The leased-line business ... their sites -– was said by Oftel to “lack competition”. David Edmunds, Oftel’s director general of telecoms ...

Informa profits add to acquisition chest

30 Aug 2000

LONDON (Brand Republic) – Business publisher Informa has 50m in the bank for acquisitions it announced yesterday (August 29), alongside strong half-year results with pre-tax profits which have more than doubled to 18m. The company said that its media and telecoms unit -- its largest division ...

Nieto takes the chair at Telefonica’s media division

30 Aug 2000

LONDON (Brand Republic) - The chief executive of Telefonica’s media division, Juan Jose Nieto, is to be appointed to the position of chairman of the division. The media division of the Spanish telecoms group owns the country’s biggest private television station. The unit has been undergoing aggressive ...

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