Search results for "Telecoms

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A view from the top

07 Mar 2013 | by Ed Vaizey

reason to cheer. Telecoms is one of the biggest parts of my very diverse portfolio, which goes from ...

Ian Darby: Adland doesn't have to rip it up and start again

01 Nov 2012 | by Ian Darby

Mittal, the founder of the telecoms group Bharti Airtel, also nods in this direction. And he seems ...

Alex Aiken: Learning lessons from German comms measurement

26 Oct 2012 | by Alex Aiken

. Controlling Communications has some impressive advocates. Deutsche Telecoms measure the progress ...

Everything Everywhere's 4G launch needs to learn from mistakes made by US suppliers

11 Sep 2012 | by Noelle McElhatton

4G launch will be the biggest in telecoms since O2's debut back in 2002. It presents a marketing ...

Perspective: UK creative industry shouldn't forget its superpower status

28 Jun 2012 | by Russ Lidstone

industry comes in. Chinese brands such as Moutai and China Telecom are increasingly well ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

are being created by technology and telecoms brands. Deals between Google and Motorola Mobility ...

Claire Beale - It's nice to get excited about TV once in a while

08 Mar 2012 | by Claire Beale

Over in New York, on the same day, it was very much 2012 as Facebook unveiled Timeline for Pages, its mobile plans, Reach Generator and Facebook Offers. Meanwhile, at the Mobile World Congress in Barcelona, attention centred on near field communication and HTML5 apps, while emerging Chinese telecoms ...

Think BR: Sports advertising - you can't just play at it

24 Jan 2012 | by Matt Morley-Brown

? Apart, of course, from the recent Telecom New Zealand abstinence ad. Which I have a feeling ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

18 Jan 2012 | by Simon S Kershaw

. There is only one sale." No more. Banks and even telecoms companies have decided to get in on the act ... of the message? The usual telecoms gobbledegook that reads like the small print of a contract. No attempt ...

Think BR: A shopper's paradise

23 Dec 2011 | by Tim Watson and Richard Matthews

, telecoms providers, Google, high tech intermediaries offering brands the ability to own digital brand ...

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