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Government 'Midata' plan comes under fire

Under the measures, brands in the finance, telecoms and energy sectors would, upon request, be legally obliged to release data they hold relating to a consumer s transactions or use of products and services, in an electronic format. This followed a consultation run by the Department for Business ...

O2 launches review ahead of customer experience revamp

. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ... , clear and trusted" brand as it expands its business beyond telecoms services into other areas ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

will make you say Wowcher today? Profero, Asos marketplace Technology Telecoms ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

. There is only one sale." No more. Banks and even telecoms companies have decided to get in on the act ... of the message? The usual telecoms gobbledegook that reads like the small print of a contract. No attempt ...

BT rolls out messaging tool to increase sales conversions

The technology has effectively plugged gaps in the BT customer journey, which was stalling despite leads being generated through extensive marketing efforts pushing the telecoms firm s services. Connect, which was created by Crayon s new Zigzag technology division, enables call centre agents ...

Power 100: 100 to 50

director of Vodafone, Crook looks after the overarching brand strategy for the telecoms company ...

Royal Mail sell-off moves a step closer

and telecoms regulator Ofcom, which will be expected to maintain a sustainable and efficient universal postal ...

Tories and Lib Dems lead growth list of direct mail users

and telecoms brands now dominate the upper echelons of the top 100 spenders, as financial service brands ...

Ofcom changes rules on silent calls

The telecoms and media regulator believes silent calls are mainly generated by answer machine detection technology that is designed to detect answer machines and thus save outbound call handlers from making a wasted call. When the technology sometimes mistakes a "live" consumer for an answering ...

CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy

of music once it s been pressed into service by, say, a telecoms corporation? Even worse is when ...

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