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Connected Campaign of the Month: O2

26 Apr 2013

The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its...Campaign: O2 Tracks Agencies: VCCP, ZenithOptimedia, MusicQubed Platform: Facebook Other media: None during the first three days of launch Link: www.facebook.com/o2uk Background The telecoms provider O2 was looking for a rapid and wide-reaching ad strategy to drive awareness and downloads ...

Coke, Tesco and MediaCom join Facebook advisory board

24 Apr 2013 | by Gordon MacMillan

, with specialised knowledge across different fields, including telecom, FMCG, automotive, and fashion. Brand ...

EE 'on track' to meet 4G customer targets

23 Apr 2013 | by Matthew Chapman

The campaign, believed to the biggest telecoms campaign since O2 was launched a decade ago, supported the rollout of the first 4G network by any operator in the UK. EE claims the initial launch means it is now "firmly on track" to meet its target of more than one million 4G customers by the end of 2013 ...

John Lewis mulls entry into mobile phone sector

18 Apr 2013 | by Matthew Chapman

to its broadband offer. Adam Brown, buyer of tablets and telecoms at John Lewis, said: "Consumer ...

Weve's EE, O2 and Vodafone invest 'tens of millions of pounds' to woo brands

21 Mar 2013 | by Arif Durrani

Telecoms operators EE, O2 and Vodafone have invested "tens of millions of pounds" in new joint...intervention from our side." Much inspiration, according to Swantee, had come by looking at telecoms ...

UK telecoms giants ask regulators not to 'f-up' mobile marketing growth

20 Mar 2013 | by Matthew Chapman

Britain's three largest telecoms brands have fired a warning shot to European regulators

Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

to brands that was previously unobtainable for marketers outside the telecoms sector. 'These guys have ...

IAB reports 2012 boom in affiliate marketing spend

22 Jan 2013 | by Matthew Chapman

; telecoms and media companies account for 10% of the market. ...

Now TV appoints Holler to social media account

16 Jan 2013 | by Sara Kimberley

name in November 2012, when a High Court judge threw out a challenge from a Hong Kong-based telecoms ...

JCDecaux launches M-Vision sites in shopping centres

28 Nov 2012 | by Nick Batten

fashion and beauty to telecoms brands, digital offers enormous flexibility with the ability to run time ...

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